Idea Napkin #2

1. I am a reserved, confident person. Although I a prefer to be introverted and spend most of my time working or studying, I enjoy public speaking and I work well in small groups. I am a quick learner and I am able to multitask several ongoing projects at once. I have experience in maintenance (I am handy with plumbing, electrical, and HVAC), and I have also worked in landscaping and medical billing. As a Sport Management major, I want to work in facility management or sport administration. If I were to actually start a jersey-rental company, it would consume my life. I would have to give 100% of my efforts toward this goal to achieve success.

2. I am offering customers a one-of-a-kind opportunity to have access to every professional sports jersey available, without the risk of purchasing a jersey at full price. Sports fans do not currently have an alternative to paying full price for jerseys. The plan involves obtaining the jerseys from the Leagues directly, in order to have a larger inventory.

3. My product is targeting males age 10-30 specifically. Kids love to wear jerseys to school, parties, and sporting events as a way to show off their fandom. Men aged 20-30 and even older wear jerseys to sporting events, and even outside of that. Fantasy Football is mostly to thank for the rise in fandom, especially fandom toward players from teams other than your own city's. If there is a demand for women's jerseys, I would absolutely consider expanding to target/cater that audience as well.

4. Customers would pay for this service because this represents an unlimited amount of jerseys to proudly wear and show off to your friends, without having to pay over $100 per jersey. Part of the risk of buying a jersey is the player being traded or leaving the team through free agency or retirement. With our service, there is no risk of being stuck with an old or unfashionable jersey.

5. This company is unique because there isn't any predecessor to it. We have the opportunity to penetrate an untapped market of people who want jerseys but are unwilling to pay hundreds and hundreds of dollars. We have the advantage of time on our side; we would be first to market and have a leg-up on any future competition.

Reflection: I think these five aspects of my business proposal all go together very well. This is of course a general outline of the business, but I think the foundation for what it could become is already established. 

Feedback: I received plenty of helpful responses from my classmates. One point that was brought up was the idea of also targeting women. I have adjusted my Idea Napkin to reflect that my company could potentially target women if the demand is there. Additionally, I heard concerns about how I would build my inventory of jerseys right out of the gate. I would hope to attract investors to help build this company immediately, in order to raise enough capital to purchase the jerseys. Otherwise, a wholesale approach with the Leagues is a possibility, as my company would help the Leagues sell more of their apparel. I addressed the feedback I received in points 2 and 3.