My prototypical customer is a young adult male, aged 15-25. He is an avid sports fan, who enjoys using sports as a social aspect of his life. For instance, he watches the big game with his friends, often watches games at a sports bar, or even attends multiple live events annually. The majority of his day revolves around sports: He checks his fantasy team's lineup when he wakes up in the morning. He listens to his favorite sports podcast on his way to school. He may even gamble on his team if he's feeling lucky.
Since he is a student on a tight budget, he doesn't drive a car, he takes public transport to campus everyday. After a long day of studying, he unwinds with an hour of ESPN's "Pardon the Interruption" and "Around the Horn". His favorite book is "Belichick and Brady" by Michael Holly. He gets involved with many arguments on social media defending his favorite teams.
WHAT DO WE HAVE IN COMMON?
Sports drive our daily life. My attention span differs based on what I'm focusing on. Sports give me the longest attention span. Growing up in New England, I have witnessed countless championships from my favorite teams: Patriots, Celtics, Red Sox, and Bruins. I have owned more jerseys than I can remember. I strongly identify with my prototypical customer, because the market I am trying to serve is my group of friends.
Hey Greg
ReplyDeleteI guess it should be common for your prototypical customer to be so much like you because I can identify with my prototypical customer a lot as well. It should be fun to have your friends be your target customers since you know them so well. I liked how you actually wrote down the customer’s favorite TV shows and books and his daily routines related to sports. Great work!
Hi Greg,
ReplyDeleteYou did a great job identifying a prototypical customer avatar. It may prove very useful to understand what tv shows your customers routinely watch. If you ended up scaling your business to a decent size you could use this information to place commercials and advertisements in ideal locations.