Interviewees: Mike, Tim, Andrew, Joe, Jason
WHO: The five people I interviewed are all mainly fans of football and basketball, among pro sports. Additionally, they are all 30 years old or younger. They clearly fit every theorized quality of my ideal consumer: male, sports fans, partake in fantasy football and general sports fandom, young. Unfortunately, 3 out of 5 said they would not be interested in a Jersey-Rental service regardless of price or limitations, because they don't wear jerseys for any occasion. Because of this, they would never even consider subscribing to a service such as this. The other 2 respondents said they do own several jerseys and enjoy wearing them, but could not afford any jersey-rental service as they are college students who have enough on their plate as it is, financially speaking. This was especially discouraging as I would be targeting males in college or high school, so money may be an issue.
WHAT: The service I'm offering would be utilized by people who wear jerseys as a fashion statement or in support of a favorite team or player. People who attend many sporting events or are fans of several teams can stand to save some money when it comes to showing their support. This is not a business for the casual or intermediate sports fan.
WHY: The biggest factor between those who would subscribe to a jersey-rental and those who wouldn't is level of fandom. If you're not interested in sports, you won't be likely to wear a jersey, ever. Socializing and Money also affect the consumer's interests but not nearly as much as fandom, in this situation.
Inside the Boundary Outside the Boundary
WHO Sports Fans Non-Sport fans
People with money to spare People who don't want jerseys
WHAT Fans looking for current jerseys Jersey Purchasing
Fans who don't want to buy a jersey Buying used jerseys
People who need a jersey for special occasion
WHY Cheap solution to expensive jerseys People don't need jerseys
Sports fans need to show their fandom Jerseys never drop in value
Greg,
ReplyDeleteIt was interesting to see that people wouldn't really want to subscribe to a service like this considering how many people wear jerseys. I wonder if you interviewed more college age individuals if you'd find more people that would be potential customers. I like that you identified the most likely customer base and maybe interviewing more people will yield more promising results. I would maybe consider offering more than just jerseys to entice more potential customers who love sports but don't necessarily wear jerseys.
Hey Greg,
ReplyDeleteI believe you defined a very clear boundary for your who statement. The level of fandom is a factor I hadn't considered when reading about your idea so far. Yet it makes sense that fandom would make a greater impact on interest in the jersey rental service more than price and socializing. I agree with Logan that more products being offered could entice more customers.
It's a good demographic but I think you may have focused too much on a younger audience. I do know that popular sports bars are typically filled with older patrons who may be interested in this venture. It's important not to leave out any variables in your research. On a side note, your table looks nice for being made in the blog but you could try to make it in a separate program for better results next time. It's a good start overall though.
ReplyDelete